CropSolutions plays an active part in the market for fertilizers, crop protection, sowing seeds and growth accelerators. To that end purchasing and developing knowledge are both done collectively for the benefit of the associated growers’ yield.
The range of products on offer is attuned to the needs of the various crops cultivated on various types of soil. Instead of a sales focussed objective, our advice is aimed at getting the right product for the right application. Every year this ‘product positioning’ is checked to meet the most current needs.
CropSolutions collects, develops and maintains specialist cultivation knowledge for the plant sector. This knowledge is available to growers through the field teams of the associated cooperatives and companies. These teams advise the growers at their farms. CropSolutions’ knowledge centre supports the field teams with practice-based solutions for cultivation problems and seeks new concepts to improve yield. The knowledge department is formed by product managers and sector specialists and they coordinate knowledge demand and information supply.